Chapter toolkit
Campaign planning worksheet
Turn an issue into a campaign with a clear goal, audience, message, plan, and way to measure results.
Campaign basics
- Campaign name
- Chapter
- Campaign lead
- Start date
- End date
The issue
What problem are we responding to?
Why does it matter to our campus or community now?
Whose voices should we center, and how will we involve them?
Goal
What does success look like? (Something you can count or clearly observe.)
What is the one thing we want people to do?
Audience
Who do we need to reach?
Who can make the change we want?
Who are likely allies or partners?
Message
Our message in one sentence
Three supporting points
Call to action
Plan
List each tactic: an event, a tabling day, a fundraiser, an advocacy action, a social push.
| Tactic | Date | Owner | Resources needed |
|---|---|---|---|
Budget and resources
What will this cost, and where will the money come from?
What materials, space, or skills do we need?
Safety and care
What risks should we plan for (physical, online, privacy)?
How will we look after organizers and participants?
Measuring and debrief
How will we track progress?
What did we achieve?
What would we do differently next time?