# Campaign planning worksheet _Students Organize For Syria ยท Chapter toolkit_ Turn an issue into a campaign with a clear goal, audience, message, plan, and way to measure results. ## Campaign basics **Campaign name:** ________________________________________ **Chapter:** ________________________________________ **Campaign lead:** ________________________________________ **Start date:** ________________________________________ **End date:** ________________________________________ ## The issue **What problem are we responding to?** ________________________________________ ________________________________________ **Why does it matter to our campus or community now?** ________________________________________ ________________________________________ **Whose voices should we center, and how will we involve them?** ________________________________________ ________________________________________ ## Goal **What does success look like? (Something you can count or clearly observe.)** ________________________________________ ________________________________________ **What is the one thing we want people to do?** ________________________________________ ________________________________________ ## Audience **Who do we need to reach?** ________________________________________ ________________________________________ **Who can make the change we want?** ________________________________________ ________________________________________ **Who are likely allies or partners?** ________________________________________ ________________________________________ ## Message **Our message in one sentence** ________________________________________ ________________________________________ **Three supporting points** ________________________________________ ________________________________________ **Call to action** ________________________________________ ________________________________________ ## Plan _List each tactic: an event, a tabling day, a fundraiser, an advocacy action, a social push._ | Tactic | Date | Owner | Resources needed | | --- | --- | --- | --- | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ## Budget and resources **What will this cost, and where will the money come from?** ________________________________________ ________________________________________ **What materials, space, or skills do we need?** ________________________________________ ________________________________________ ## Safety and care **What risks should we plan for (physical, online, privacy)?** ________________________________________ ________________________________________ **How will we look after organizers and participants?** ________________________________________ ________________________________________ ## Measuring and debrief **How will we track progress?** ________________________________________ ________________________________________ **What did we achieve?** ________________________________________ ________________________________________ **What would we do differently next time?** ________________________________________ ________________________________________ --- Questions or ideas for this template? Email sos@organize4syria.com.